Movado has long been revered as an iconic watch brand. Modern before its time, Movado introduced its museum watch design in the 1940s and to this day the design is the centerpiece of the Movado collection. As wearables became the next natural evolution for the watch, it became inevitable that Movado would also evolve into the smartwatch space.
Movado Digital
Movado Bauhaus Cyclox
The watch faces designs unified Movado’s brand heritage and modern smartwatch functionality with minimal, simple, and powerful aesthetics that incorporated the Android Wear 2.0 system complications.
Customization is available through color ways and useful complications that help users stay informed about their calendar events, steps count, battery life and unread notifications.
Ambient mode reduces the amount of visuals and animations to save battery. By simply turning the wrist, the watch goes into interactive mode.
The iconic Movado dot, has traditionally remained untouched at the top of the watch face. The Bauhaus Cyclox became the first design to incorporate the dot to tell the time changing its position every minute.
The background of the Movado Bauhaus Cyclox changes color dynamically every hour to reflect the colors of the sky.
Design, art direction

Made at B-Reel, 2017